Passionate F1 fans will need to look no further than Twitter to find everything that’s happening throughout the season.The full line-up of drivers for the 2021 season has not yet been confirmed. “We are excited to collaborate with Formula 1 to bring an exclusive daily live show, expert analysis and video highlights from the 2018 Championship alongside the best curated real-time conversation. Theo Luke, Director of EMEA Sports Partnerships at Twitter, said: Given how well their platform caters to driving conversation around global live events, the strategic fit was perfect we’re thrilled to be partnering with them on this show in 2018.” Twitter came to us early on with an emphasis on co-producing original live content to extend the race weekend dialogue. “On the heels of the of F1 TV launch announcement, we are thrilled to announce a new initiative aimed at expanding our fan engagement and monetization strategy on Twitter. The Twitter live show is a terrific step forward.”įrank Arthofer, Director of Digital and New Business, Formula 1 said: I love F1 and I believe that we can grow the sport through digital engagement. I was delighted to join this programme when F1 asked me to participate. “It is good to see the new direction of F1 across digital, as a key channel to engage with fans and future fans of the sport. Nico Rosberg, 2016 FIA Formula 1 World Champion, said:
Twitter live shows and official highlight clips offer new opportunities to engage audiences by bringing content and conversation together on a single screen. Premium video content has been a key focus for Twitter since 2016, with the platform investing heavily in original live sports programming across NFL, NBA, MLB, esports and others. Additionally, for all Grands Prix going forward, post-race highlights will be distributed via Twitter video clips, providing fans with a vast array of on-track highlights, and advertisers an opportunity to reach a dedicated F1 fanbase at scale. The partnership with Twitter goes beyond Twitter’s exclusive license for the F1 Live Show. The live show will be available globally, with fans heading to on Twitter via mobile and web to tune in.
The exclusive, original show comes as Formula 1’s popularity continues to rise rapidly on Twitter, with over 3.5 million Twitter followers and 13 million unique users tweeting about #F1. Buxton will continue to contribute to and present across the Formula 1 international TV feed and digital platforms. They’ll analyse the key moments of the race thanks to real-time race playback, and amplify the conversation across Twitter’s fan community. Each show will feature Will interviewing the key drivers, engineers and team principals from the race.
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